Pact Group Wins Silver in 2015 Melbourne Design Awards for Slurpee Stretch Cup Innovation

14 October 2015

The brief was to design a cup that allows customers to stretch it to fill as much or as little as they like and, offers Slurpee fans additional value through a cup that is novel, unique, vibrant and memorable.

The results was a unique stretch cup designed with a concertina style mechanism that stretches and shrinks to the level the consumer needs it to be (capacity of 1L). Six vibrant colours were selected to bring energy to the design and logo specifically designed for the product moulded into the side of the cup.
Social media went into overdrive when the promotion commenced with over 25,000 engagement posts on 2 posts and record sales results!

The Australia wide promotion runs for 3 months from September to November 2015.

Related News

All news
Circular Plastics Australia (PET) in Albury hosts Federal Opposition Leader the Hon Peter Dutton MP and Deputy Opposition Leader the Hon Sussan Ley MP

30 May 2023 |

Read More
Circular Plastics Australia (PET) Wins 2022 National Project Management Achievement Award

30 May 2023 |

Read More
Pact’s Jonathon West delivers keynote at Rabobank Farm2Fork conference

30 May 2023 |

Read More
Global Recycling Day 2023

30 May 2023 | Video

Read More
International Women’s Day 2023

30 May 2023 | News

Read More
Pact Retail Accessories named as inaugural Reuse Catalyst Partner.

30 May 2023 | News

Read More
View all