Pact Group Wins Silver in 2015 Melbourne Design Awards for Slurpee Stretch Cup Innovation

14 October 2015

The brief was to design a cup that allows customers to stretch it to fill as much or as little as they like and, offers Slurpee fans additional value through a cup that is novel, unique, vibrant and memorable.

The results was a unique stretch cup designed with a concertina style mechanism that stretches and shrinks to the level the consumer needs it to be (capacity of 1L). Six vibrant colours were selected to bring energy to the design and logo specifically designed for the product moulded into the side of the cup.
Social media went into overdrive when the promotion commenced with over 25,000 engagement posts on 2 posts and record sales results!

The Australia wide promotion runs for 3 months from September to November 2015.

Related News

All news
Pact Group wins prestigious Circular Economy Award

02 May 2024 | Awards

Read More
Financial Times: The Circular Economy in Action

01 Mar 2024 | News

Read More
Victoria’s biggest PET plastic bottle recycling plant opens for business in Melbourne

15 Dec 2023 | News

Read More
Takeover offer for Pact Group

11 Dec 2023 | News

Read More
Pact Group and Morrison complete deal for Crate Pooling business

01 Dec 2023 | News

Read More
Packaging reforms will be a step change for Australia’s circular economy

10 Nov 2023 | News

Read More
View all