Pact Group Wins Silver in 2015 Melbourne Design Awards for Slurpee Stretch Cup Innovation

14 October 2015

The brief was to design a cup that allows customers to stretch it to fill as much or as little as they like and, offers Slurpee fans additional value through a cup that is novel, unique, vibrant and memorable.

The results was a unique stretch cup designed with a concertina style mechanism that stretches and shrinks to the level the consumer needs it to be (capacity of 1L). Six vibrant colours were selected to bring energy to the design and logo specifically designed for the product moulded into the side of the cup.
Social media went into overdrive when the promotion commenced with over 25,000 engagement posts on 2 posts and record sales results!

The Australia wide promotion runs for 3 months from September to November 2015.

Related News

All news
Pact Retail Accessories joins Loss Prevention Foundation

08 Feb 2023 | News

Read More
Pact’s billion bottle recycling project wins award in National Recycling Week

08 Feb 2023 | Awards

Read More
Ten out of ten: A decade recognised as one of Australasia’s Most Innovative Companies

08 Feb 2023 | Press Release

Read More
Pact Group’s Sustainability-Linked Loan a first for Australian Manufacturers

08 Feb 2023 | Press Release

Read More
Pact Group Sets Target to Reduce Greenhouse Gas Emissions by 50%

08 Feb 2023 | Media Statement

Read More
Woolworths Group and Pact plan new strategic partnership to boost recycled packaging

08 Feb 2023 | Press Release

Read More
View all