Lightproof™ turns All Black

10 September 2015

The limited edition run of 4 million numbered 2L all black Anchor bottles gives Kiwis a way to support both of New Zealand’s most famous exports together. The bottles are be numbered from 1 to 15 so consumers can collect the whole team.

The black bottle is just one way Anchor is leveraging their sponsorship of New Zealand’s national rugby team. A brand film has been developed and is running on TV, online video and across social media. Anchor re-ignited its partnership with the All Blacks on July 31 this year, 80 years to the day since the dairy company supported the All Black’s first overseas tour in 1835.

The black bottle also reinforces Anchor’s new position, #gostrong, which connects all the elements of the campaign.

While the bottle colour has changed, inside is the same Anchor milk, and the bottle is still completely recyclable.

Related News

All news
Plastic recycling could sink or swim with Australia’s planned packaging laws

24 Jun 2024 |

Read More
Pact Group wins prestigious Circular Economy Award

02 May 2024 | Awards

Read More
Financial Times: The Circular Economy in Action

01 Mar 2024 | News

Read More
Victoria’s biggest PET plastic bottle recycling plant opens for business in Melbourne

15 Dec 2023 | News

Read More
Takeover offer for Pact Group

11 Dec 2023 | News

Read More
Pact Group and Morrison complete deal for Crate Pooling business

01 Dec 2023 | News

Read More
View all