DB Breweries appoints VIP as preferred project partner for the Rugby World Cup

5 December 2012

The Solution:
VIP Closures’ Technical Design Team presented DB Breweries with an innovative concept they had developed previously for carrying cups around stadiums. VIP Packaging then used their 3D modelling machine and constructed some concepts for DB to review internally. The concepts received such an enthusiastic response that VIP were appointed preferred project partner.

Given the very high profile nature of the event, DB Breweries and Heineken were extremely thorough in their investigations into the functionality, assembly, safety, sustainability and appearance of the carrier. This necessitated a real partnership relationship between DB Breweries/Heineken and VIP Closures in order to successfully bring the project to life in a very short time frame.

At the conclusion of the event, VIP Packaging had supplied around 550,000 complete carriers and an additional 100,000 extra handles – enough to carry around 2.2m cans of Heineken product to thirsty Rugby World Cup fans.

Related News

All news
Circular Plastics Australia (PET) in Albury hosts Federal Opposition Leader the Hon Peter Dutton MP and Deputy Opposition Leader the Hon Sussan Ley MP

30 May 2023 |

Read More
Circular Plastics Australia (PET) Wins 2022 National Project Management Achievement Award

30 May 2023 |

Read More
Pact’s Jonathon West delivers keynote at Rabobank Farm2Fork conference

30 May 2023 |

Read More
Global Recycling Day 2023

30 May 2023 | Video

Read More
International Women’s Day 2023

30 May 2023 | News

Read More
Pact Retail Accessories named as inaugural Reuse Catalyst Partner.

30 May 2023 | News

Read More
View all