DB Breweries appoints VIP as preferred project partner for the Rugby World Cup

5 December 2012

The Solution:
VIP Closures’ Technical Design Team presented DB Breweries with an innovative concept they had developed previously for carrying cups around stadiums. VIP Packaging then used their 3D modelling machine and constructed some concepts for DB to review internally. The concepts received such an enthusiastic response that VIP were appointed preferred project partner.

Given the very high profile nature of the event, DB Breweries and Heineken were extremely thorough in their investigations into the functionality, assembly, safety, sustainability and appearance of the carrier. This necessitated a real partnership relationship between DB Breweries/Heineken and VIP Closures in order to successfully bring the project to life in a very short time frame.

At the conclusion of the event, VIP Packaging had supplied around 550,000 complete carriers and an additional 100,000 extra handles – enough to carry around 2.2m cans of Heineken product to thirsty Rugby World Cup fans.

Related News

All news
Pact Group Acquires Synergy Packaging

26 Jun 2022 | Media Statement

Read More
World-Class Recycling Plant Opens In Albury-Wodonga

26 Jun 2022 | Media Statement

Read More
New Recycling Plant To Be Built In Melbourne’s West

26 Jun 2022 | Press Release

Read More
Game Changing Investment in Australia’s Plastic Recycling and Sustainable Packaging Industry

26 Jun 2022 | News

Read More
Pact partners with Goodman Fielder to transition Praise Mayonnaise and Aioli bottles and jars to 100% recycled PET (rPET)

26 Jun 2022 | News

Read More
Requirement For Essential Workers to be Vaccinated for COVID-19

26 Jun 2022 | Media Statement

Read More
View all