DB Breweries appoints VIP as preferred project partner for the Rugby World Cup

5 December 2012

The Solution:
VIP Closures’ Technical Design Team presented DB Breweries with an innovative concept they had developed previously for carrying cups around stadiums. VIP Packaging then used their 3D modelling machine and constructed some concepts for DB to review internally. The concepts received such an enthusiastic response that VIP were appointed preferred project partner.

Given the very high profile nature of the event, DB Breweries and Heineken were extremely thorough in their investigations into the functionality, assembly, safety, sustainability and appearance of the carrier. This necessitated a real partnership relationship between DB Breweries/Heineken and VIP Closures in order to successfully bring the project to life in a very short time frame.

At the conclusion of the event, VIP Packaging had supplied around 550,000 complete carriers and an additional 100,000 extra handles – enough to carry around 2.2m cans of Heineken product to thirsty Rugby World Cup fans.

Related News

All news
Pact Retail Accessories joins Loss Prevention Foundation

08 Feb 2023 | News

Read More
Pact’s billion bottle recycling project wins award in National Recycling Week

08 Feb 2023 | Awards

Read More
Ten out of ten: A decade recognised as one of Australasia’s Most Innovative Companies

08 Feb 2023 | Press Release

Read More
Pact Group’s Sustainability-Linked Loan a first for Australian Manufacturers

08 Feb 2023 | Press Release

Read More
Pact Group Sets Target to Reduce Greenhouse Gas Emissions by 50%

08 Feb 2023 | Media Statement

Read More
Woolworths Group and Pact plan new strategic partnership to boost recycled packaging

08 Feb 2023 | Press Release

Read More
View all