DB Breweries appoints VIP as preferred project partner for the Rugby World Cup

5 December 2012

The Solution:
VIP Closures’ Technical Design Team presented DB Breweries with an innovative concept they had developed previously for carrying cups around stadiums. VIP Packaging then used their 3D modelling machine and constructed some concepts for DB to review internally. The concepts received such an enthusiastic response that VIP were appointed preferred project partner.

Given the very high profile nature of the event, DB Breweries and Heineken were extremely thorough in their investigations into the functionality, assembly, safety, sustainability and appearance of the carrier. This necessitated a real partnership relationship between DB Breweries/Heineken and VIP Closures in order to successfully bring the project to life in a very short time frame.

At the conclusion of the event, VIP Packaging had supplied around 550,000 complete carriers and an additional 100,000 extra handles – enough to carry around 2.2m cans of Heineken product to thirsty Rugby World Cup fans.

Related News

All news
New PET recycling facility to be built by industry partnership

24 Sep | Media Statement

Read More
New $38 million Laverton plastic recycling plant creates new jobs and reinvents recycling in Victoria

24 Sep | Media Statement

Read More
Pact welcomes extension of the apprenticeship wage subsidy scheme

24 Sep | Media Statement

Read More
Pact Group transforms 600 tonnes of plastic waste into recycled noise wall solution for Mordialloc Freeway

24 Sep | News

Read More
Pact Group acquires New Zealand’s only packaging manufacturer with integrated PET recycling capability

24 Sep | Media Statement

Read More
Australia’s largest PET recycling plant now under construction in Albury-Wodonga

24 Sep | News

Read More
View all