Pact Group contributes to Retail World’s Packaged for Success article

4 June 2015

Digital Print
Digital printing increases consumer interaction with FMCG brands, through personalisation of packaging and seamless and immediate integration of seasonal and location based promotions, online marketing campaigns and sponsorship activation. Providing a unique, flexible and efficient alternative to traditional decoration processes, digital printing ensures FMCG consumers receive recent, relevant and highly target messages.

Tapit
Tapit is a communication platform that links consumers directly to an FMCG brands website by simply tapping the pack with their phone. It works through Near Field Communication technology (NFC). Inside each pack is a chip, which is activated when tapped by a consumers’ phone. The encoded chip then links directly to the nominated website alleviating any need for downloaded apps or even scan code readers.

According to McCrory, “FMCG brands are increasingly focused on customisation and connectivity with consumers in an effort to build a more emotional connection. For this reason Pact Group has made significant investment in both Digital print and Tapit technology.”

To read the full Retail World article; click here

Related News

All news
Pact Group Acquires Synergy Packaging

25 Jun 2022 | Media Statement

Read More
World-Class Recycling Plant Opens In Albury-Wodonga

25 Jun 2022 | Media Statement

Read More
New Recycling Plant To Be Built In Melbourne’s West

25 Jun 2022 | Press Release

Read More
Game Changing Investment in Australia’s Plastic Recycling and Sustainable Packaging Industry

25 Jun 2022 | News

Read More
Pact partners with Goodman Fielder to transition Praise Mayonnaise and Aioli bottles and jars to 100% recycled PET (rPET)

25 Jun 2022 | News

Read More
Requirement For Essential Workers to be Vaccinated for COVID-19

25 Jun 2022 | Media Statement

Read More
View all